Baselworld 2019

Conserving the tried and tested

Among the new watches being presented at Baselworld 2019, the focus is on upgrading tried and tested models. Consequently, the new watches on display essentially represent a continuing development aimed at a thoughtful reinterpretation of important model families. This also means an often strategically important step for each company’s own “brand future”. The well known watch brands are keenly aware of the history of their respective brand, and use brand history as a basis for making their own brand identity more focused and therefore ultimately even more persuasive. Functional aesthetics combined with stylistically impressive design therefore offers considerable added value. Steel once again plays an essential role as a case material in 2019, while the predominant dial colours are bright silver or varying shades of blue. In addition, black dials continue to define the special character of many (mainly sporty) models. As regards case size, with a few exceptions a 40 mm diameter is regarded as the most common wearable size in men’s models.<br />

The new models presented during Baselworld underline the trend towards conserving the tried-and-tested, modified in a contemporary form. Choosing the right watch from the many new models appearing in 2019 should therefore not be too difficult.

Bulgari Serpenti Seduttori


Bulgari is once again on a record course in 2019: the newly introduced Octo Finissimo Chronograph GMT has the thinnest ever automatic chronograph movement, just 3.3 mm high. This exceptional model with GMT function, in its 6.9 mm case, is really extremely thin. Function and design have been successfully combined in a remarkable manner. Among the ladies’ models, the Serpenti Seduttori “Born to be gold” stands out with its striking case in the form of a snake’s head and the flexible bracelet made of hexagonal links. This distinctive model is available in rose, yellow and white gold and also with pavé diamond setting.

Hublot by Wagner


Hublot continues its successful partnership with Ferrari in 2019. The 90th anniversary is marked by three limited edition models of the Big Bang Scuderia Ferrari 90th Anniversary. Inside the case of the flyback chronograph with 72 hours power reserve and 45 mm diameter ticks the automatic manufacture caliber HUB 12 41. The case materials of the anniversary edition, which is limited to 90 copies, offer a selection of sapphire, platinum or the high-tech material 3-D carbon. The close connection with Ferrari is also reflected in another model family: the sporty Classic Fusion Ferrari GT flyback chronographs are fitted with the automatic manufacture caliber HUB 1280. The two-colour combination of King Gold and black ceramic with other new Classic Fusion models adds an additional attractive touch.

Mille Miglia 2019 Race Edition


With the Mille Miglia Race Edition Chronograph, Chopard presents a clear symbol of its close partnership with the legendary Mille Miglia rally. The COSC-certified chronograph with its grey dial and 44 mm case diameter is an extremely attractive sporty-elegant statement. Among the ladies’ watches, dials made of opal, malachite and lapis lazuli together with diamond-set bezel in the L`Heure du Diamant range, fitted with the automatic manufacture movement 09.01-C, create an impressive effect. The Happy Hearts jewellery collection in 18 carat rose gold now includes a heart bouquet pendant which as a special feature has a moving diamond in one of the hearts.

Breitling Superocean 46


Breitling is clearly focused on comprehensive model upgrading in 2019: on the one hand with the Navitimer family, which is expanded to include the Navitimer 1 Automatic model with the automatic caliber 13 and the Navitimer Chronograph 41. Both models are COSC-certified. In addition the Superocean range has been subjected to a careful reinterpretation, with size playing an important part: this emphatically sporty model is available in different cases sizes (36 mm, 42 mm, 44 mm and 48 mm).

TAG Heuer Autavia

TAG Heuer

TAG Heuer has good reason to celebrate in 2019, with the uncompromisingly sporty Monaco Chronograph with its distinctive blue dial celebrating its 50th anniversary. Fitted with the first chronograph automatic movement 11, this model created a furore when it was introduced in 1969. In addition the Autavia Calibre 5, with a total of seven models, has been introduced as a new model family, fitted with the COSC-certified in-house automatic movement Calibre 5. Smoke blue, black or grey dials define the special character of these models, which also have a temperature-neutral carbon composite hairspring and an aluminium alloy balance wheel.



Tudor is expanding its Black Bay 32, 36 und 41 range product family, introduced in the 1950s, to include a two-colour variant in satinised yellow gold and polished stainless steel. Together with a dial which is available either in black or satinised champagne-colour, the look is even more impressive.

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