Bulgari B.zero1 Labyrinth

Bulgari B.zero1 Labyrinth

Bulgari breaks the rule of jewellery design once again with the new B.zero I Labyrinth, a ring that is a declaration of the power of self-expression. Through the captivating curves of the spiral in rose and white gold, the ring expresses an innate ability to break free from conventions. Bringing an additional twist to this year's creativity, B.zero I Design Legend line - the product of the combined talents of Bulgari and star architect Zaha Hadid - is enriched with revolutionary new designs.

Modelled on the Colosseum, Emperor Vespasian’s architectural statement of power, B.zero I was designed to become an expression of strength and character which speaks the language of people who think big, from Imperial Rome to nowadays. With the bold vision of an emperor at its core, the compelling idea behind B.zero I’s unique design was to empower women through a jewel that was both unconventional and chic.

The collection: A ring of self-expression

With an entrancing spiral, where rose gold blends into white gold in an optical play of fluid and unexpected forms, the new B.zero1 labyrinth symbolically reflects the Bulgari way of life: reinvent the rules and dare to be who you are, in the most authentic way.

Tailoring this creativity to different jewels, the collection is enriched with four new additions: a bold four-band ring in white and rose gold – also available in an even more precious version with pavé diamonds – and two feisty pendants from which two slightly miniaturized rings hang. The appearance of the new B.zero1 changes according to how you look at it: rose gold from the top and white gold from the bottom – or the opposite – and an entrancing spiral of curves carved by the liquid flow of gold when you get to its core.

The new chapter in the signature collection also introduces two bracelets with an edgy pendant available in black or white ceramic, and hoop earrings intertwined with the iconic spiral in rose gold.

In the shape of a legend

It took somebody of the architectural calibre of Zaha Hadid to successfully revisit the design and to push the boundaries of the ring’s rebellious nature.

Bringing fresh radiance to the B.zero1 Design Legend collection, this year the postmodern spiral is enriched with new dimensions of brilliance: two rings in white or rose gold with matching pendants are set with a pavé of diamonds in varying sizes, filling the curvilinear structure of the legendary design with a shimmering sparkle. The gemstones intensify the sense of movement, with their different sizes and undulating settings giving a sense of flow.

For this extraordinary collaboration Hadid deconstructed the original central band with intersecting spirals that resemble undulating gold waves, creating a new geometry that highlights the fluid tactile nature of the silhouette. Held within two flat rings engraved with the classic Bulgari double logo, the Design Legend is both free-flowing and linear, brilliantly presenting a uniquely dynamic appearance that gives the metal an organic feel. When worn, the ring seems to float on your finger, hovering rather than enclosing, tricking the eye and demanding a closer look at its impossible construction.

She rvles, by reinventing the rvles.

Charismatic and powerfully beautiful just like her favourite ring, Bella Hadid defines herself through her natural unconventionality. Determined yet shy, Bella faces her life under the spotlight with great determination and a touch of charming ingenuity: a model, an athlete and famous since birth, she willingly embraces change, accepting her life as herself with all her contradictions in the name of authenticity.

Strong, fierce and independent like a modern-day Amazon, Bella runs through her adventurous life as if she were on the catwalk – with feline instinctive force and innate energy. She has the ability to capture the camera lens with a single look, yet behind that serious and slightly sullen look, there is a passionate love for life and the natural brightness of a Californian girl. An incurable optimist, she knows how to make good things happen.

Reinventing the rules in everything she does, Bella believes in an individualism which is synonymous with following one’s own path. She doesn’t care about being rebellious, she wants to live her own way.

Wearing B.zero1 for Bulgari, Bella believes like the Roman jeweller that jewellery can inspire women to make their own rules: “B.zero1 represents my powerful side, the one that proclaims difference in the face of conformity.”

In her world of sharing, a piece of art, a dress, a jewel, or an object are the most exciting ways to express her true colours: “I think design says a lot about how we live, who we are and what we find beautiful. The world today is fluid: a painting becomes a bag, a dish inspires a dress, an architectural masterpiece is crafted into a ring…To me design is one of the arts that best catches this flowing energy.” For Bella design always has its own story and the innate power to be captured in the most personal way.

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