In the 20 years since, the magnificent Roman jeweler has sold more than 2,000,000 B.zero1 rings worldwide and collaborated with two creative powerhouses, sculptor Anish Kapoor and late architect Zaha Hadid, on special editions, establishing B.zero1 as an indomitable design icon. Through spirals of various heights and the use of innovative materials like colored marble and ceramic, B.zero1, true to its spirit, has continually reinvented itself.
Trailblazing B.zero1 Ambassador Bella Hadid
Like B.zero1, striking beauty Bella Hadid catapulted herself to fame in the new millennium with a fearless, boundary-breaking attitude. In the new Bvlgari campaign, legendary photographer Mario Sorrenti showcases Bella’s uncompromising determination, the audacious quality that’s established her as one of the most recognized models around the world. In Sorrenti’s brilliant and fierce photos, Bella epitomizes the essence of B.zero1: powerful, intrepid, and unapologetic.
The iconic B.zero1 spiral always begins with ribbons of gold. Through Bvlgari’s ingenious Tubogas method, the long, thin strips are wrapped and interlocked without any soldering, and then capped at the top and bottom with flat rings emblazoned with the BVLGARI BVLGARI logo.
Amongst this group is undoubtedly the late Zaha Hadid, a pioneer who invented a completely unique style of architecture. In 2017, Bvlgari collaborated with the architect to launch the B.zero1 Design Legend, a ring crisscrossed by her signature dynamic lines. Now, in B.zero1’s twentieth anniversary year, Bvlgari introduces new versions of the groundbreaking piece. Preserving the original, rose gold form of the B.zero1 Design Legend, the latest variations add an inner core of black ceramic or white ceramic; each combination comes in a ring and a pendant. A rose gold bangle, available in black ceramic and in precious pavé diamonds completes the collection.
In these edgy, rocker-chic editions, classic and modern materials fuse into a bold, contemporary Italian design, and with its quintessential Roman ease, Bvlgari proves once more that the B.zero1 legend endures.