The new Serpenti Seduttori is the latest incarnation of the cult watch “born to be gold.”

In a word, Bvlgari style is unexpected. For more than a century, its designs have cast aside the old in search of what is next. Fearless designs move boldly into new territory, forever challenging themselves to be more daring, more beautiful, more sublime.

The new Serpenti Seduttori is the current reimagination of the cult Serpenti watch. Born to be gold, it makes time feel precious, casting a golden glow on all the beautiful moments in a woman’s life. Making no apologies for its larger-than-life powers of seduction, it feels like a total indulgence. This new collection features an unprecedented design that represents a bold new chapter for the world of Serpenti timepieces with its iconic drop-shaped watch head, a motif that comes from the Serpenti Tubogas watch. Serpenti is known for its recognizable case shape and the new Seduttori is thinner than ever before; it has a flexible new bracelet inspired by the original Serpenti watches and is crowned in cabochon-cut gemstones in a nod to Bvlgari’s DNA as the Roman jeweler. The collection includes watches in rose gold, yellow gold, white gold, and diamond pavé.

Serpenti Seduttori rose gold 103145

18kt rose gold bracelet with hexagonal stylized pattern and folding buckle
18kt rose gold 33mm case
18kt rose gold crown set with a cabochon-cut pink rubellite
opaline silver-toned dial
Bvlgari-personalised high-precision quartz movement
Water-resistant to 30m

Serpenti Seduttori rose gold and diamonds 103146

18kt rose gold bracelet with hexagonal stylized pattern and folding buckle
18kt rose gold 33mm case set with 38 brilliant-cut diamonds (0.38 ct)
18kt rose gold crown set with a cabochon-cut pink rubellite
opaline silver-toned dial
Bvlgari-personalised high-precision quartz movement
Water-resistant to 30m

Serpenti Seduttori yellow gold and diamonds 103147

18kt yellow gold bracelet with hexagonal stylized pattern and folding buckle
18kt yellow gold 33mm case set with 38 brilliant-cut diamonds (0.38 ct)
18kt yellow gold crown set with a cabochon-cut pink rubellite
opaline silver-toned dial
Bvlgari-personalised high-precision quartz movement
Water-resistant to 30m

Serpenti Seduttori white gold and diamonds 103148

18kt white gold bracelet with hexagonal stylized pattern and folding buckle
18kt white gold 33mm case set with 38 brilliant-cut diamonds (0.38 ct)
18kt white gold crown set with a cabochon-cut blue sapphire;
opaline silver-toned dial
Bvlgari-personalised high-precision quartz movement
Water-resistant to 30m

Blog Overview