Chopard and the Mille Miglia, bound by passion for more than 30 years
For 30 years, the hearts of Chopard and Mille Miglia have been beating as one, echoing a shared love of fine mechanics and performance born of the personal passion for classic cars nurtured by Chopard Co-President Karl-Friedrich Scheufele. He is both a discerning connoisseur of collector’s cars and an accomplished driver. For the past 30 years, he has exercised his skills at the wheel of the most prestigious classic cars, with which he annually competes in the famous race. The now indivisible ties, first established in 1988 when Chopard become partner and official timekeeper of the Mille Miglia, inspired an eponymous watch collection presented that same year. The prestigious annual endurance rally sees more than 400 historical cars covering an enchanting one thousand-mile route from Brescia to Rome and back. This legendary competition has led to the creation of iconic watches bearing the Chopard signature.