TAG Heuer and Porsche:
The Carrera Panamericana is a legendary race, reputed to be one of the most dangerous in the world, it inspired both Porsche, which named a model in its honour, and Jack Heuer, who decided to name his new 1963 chronograph accordingly, after hearing about the racing track with its highly evocative name.
The 911 Carrera and the TAG Heuer Carrera watch have since each become legends and are true icons for car and watch enthusiasts around the world.
Against this backdrop, it is only natural that the two partners chose the TAG Heuer Carrera Chronograph – the ultimate symbol of what these two brands can achieve together – as a way of expressing their rich partnership.
TAG Heuer’s CEO Frédéric Arnault explains this choice: “For this second chapter of our partnership, it seemed natural to continue to weave the thread of our co-creation through the TAG Heuer Carrera Chronograph but with a completely new approach. For this new limited edition, we wanted to emphasise the racing side of the sporty Porsche Carrera. Our teams, in partnership with Porsche, have combined their expertise and creativity to create a timepiece with a powerful design and a bold, sporty look.”
“The Carrera myth plays an important role in Porsche’s heritage and is also one of the many aspects our brand has in common with TAG Heuer,” says Robert Ader, Chief Marketing Officer at Porsche AG. “After a successful year of partnership, we are pleased to have created another tangible symbol of the special connection between the two iconic brands.”
TAG Heuer Carrera x Porsche Limited Edition – the ultimate in sportiness
The TAG Heuer Carrera x Porsche Limited Edition is based on the emblematic TAG Heuer Carrera Sport Chronograph with an exceptional performance thanks to its in-house Calibre Heuer 02. A movement manufactured entirely at the TAG Heuer factory in Chevenez, consisting of 168 parts including a column wheel and a vertical clutch.
These features allow for an exceptional chronometric performance, such as its impressive power reserve of 80 hours. In terms of design, the sportiness of the TAG Heuer Carrera Sport Chronograph is further enhanced by Porsche’s aesthetic appeal. The yellow colour is incorporated in various elements of this creation, which is inspired by Porsche ‘s racing yellow PANTONE, reserved by the manufacturer for the sportiest of its vehicles. It can be seen in the Porsche logo on the bezel, as well as on the lacquer in the crown and in the graphic details present in small touches on the dial and on the second hand. The yellow colour is also present in the luminescence of the Super-LumiNova®, which lights yellow in the dark. Another key colour in this limited edition is black, which elegantly reinforces the brightness of the yellow with a contrasting effect. To bring a touch of sporty sophistication to this timepiece, TAG Heuer and Porsche designers have used the black colour together with various textures.
The case has been given the highest-quality black treatment possible – diamond-like carbon (DLC), with its extremely elegant deep colour and unfailing resistance. The black dial has a texture inspired by the metallic bodywork of cars with a slightly glittery effect.
Finally, the two black asphalt-effect sub-dials were used on the dial of the previous watch TAG Heuer Carrera x Porsche Chronograph created in 2021 for the official launch of the partnership between TAG Heuer and Porsche.
Another legacy from the 2021 version, the redesigned oscillating mass in homage to the famous Porsche steering wheel is clearly visible through the Sapphire glass case back marked with “Porsche” and “TAG Heuer” with black and yellow colour touches bringing a perfect harmony to the design of the watch.
Finally, the textile inspired leather strap with double stitching inspired by the seat upholstery of Porsche cars and developed for the previous version, returns in an even more spectacular incarnation. For this limited edition, the yellow stitching and lining provides a dramatic contrast with the black leather, and even more strikingly, the leather itself has been treated to produce a technical fabric effect. A technical achievement that lends the strap a stunning visual appearance.
Produced as a limited edition, the TAG Heuer Carrera x Porsche Limited Edition is engraved with the mention One of 1 500 and comes in a custom-made box in the colours of the edition.
TAG Heuer Carrera X Porsche Limited Edition
Calibre HEUER 02 Automatic
Hours, minutes, seconds, chronograph
Black shimmery dial
3 counters :
– 3 o’clock : black asphalt like texture minute chronograph counter ; black gold polished hand with white tip with yellow luminescence
– 6 o’clock : black matte permanent second indicator ; black gold plated hand
– 9 o’clock : black asphalt like texture hour chronograph counter ; black gold polished hand with white tip with yellow luminescence
44 mm diameter
Black DLC steel case
Ceramic black tachymeter fixed bezel
Yellow, black DLC steel crown at 3 o’clock
Black DLC steel screw-down sapphire case back with special engraving
Water resistance : 100 meters
Bracelet / Strap
Textile textured black calf skin strap with yellow stitchings and racing yellow lining
Black DLC steel folding clasp with double safety push-buttons