Bridging the gap between past and future
As one of the pillars of the brand, the Autavia was a natural choice for TAG Heuer to launch as its own line, with it joining the ranks of the Carrera, Monaco, Formula 1, Aquaracer and Link collections. From 1933 to 1957, the Autavia was a dashboard instrument used in racing cars and aircraft. The name itself comes from the combination of automobile and aviation. After production of the Autavia dashboard timer stopped, the name was still available, and CEO at the time Jack Heuer decided to use it for the chronograph wristwatch the Swiss watchmaker launched in 1962. Immediately recognisable, this innovative new timepiece captured the energy and excitement of rally racing and was legible in any conditions. Popular among racing enthusiasts and armed forces around the world, the Autavia enjoyed great success and a sterling reputation until production ceased in 1985.
Today, the Autavia is being reintroduced as its own collection with seven references that have been designed with the adventurous and daring spirit the Autavia is known for.
Suitable for any adventure or any style, the strap or bracelet of every model in the Autavia collection is interchangeable. The leather calfskin straps come in dark brown or light brown.
A NATO strap is included in the watch box of the timepieces that are presented on a stainless-steel bracelet. The bracelet and strap are easy to switch at home using simple push buttons on the underside of the case – no tools are necessary.
The NATO straps, leather straps and stainless-steel bracelets are sold separately, so wearers can create their own combinations to complement their unique look.
Bold in bronze
In addition to the stainless-steel Autavia three-hand models, TAG Heuer has also launched two versions in bronze. The 42 mm timepieces with bronze cases feature a smoked green or brown dial with a bidirectional rotating bezel in black or brown ceramic, respectively. The model with the brown dial and brown ceramic bezel is presented on a brown leather strap, while the model with the green dial and black ceramic bezel is presented on a khaki-coloured leather strap.
The caseback of these timepieces is fashioned from titanium.
TAG Heuer’s DNA is clearly visible in this new watch family. Inspired by earlier successes, the new Autavia collection has its own authentic identity but remains true to the original models that made their own mark in the TAG Heuer universe and timekeeping history.