Rolex and golf A foundation of shared values
Golf is more than a sport. It embodies values that make it an experience unlike any other. Precision, integrity, humility and respect. These are values that are also deeply rooted in Rolex’s identity. It is for this reason that, for almost 60 years, Rolex has supported golf. This long-standing commitment was initiated in 1967 with legendary champion Arnold Palmer, who was joined by Jack Nicklaus and Gary Player, known as The Big Three. It now extends to the leading institutions and events as well as the sport’s top players and younger talent.