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    The passion of the jewelry trade for generations.

    With incomparable know-how, the deep understanding of the wishes of the customers and the future-oriented company management, the house Wagner became the incomparable market leader.

    Founded in 1917 and always family-owned, today the house of Wagner shines at two wonderful locations and has been Austria’s first certified Rolex dealer since 1954.

    Through cooperations with various international luxury brands, the assortment has been continuously expanded year after year. With expertise and many years of experience, we advise and sell exquisite timepieces from brands such as Rolex, Tudor, Chopard, Cartier, Panerai, IWC, Jaeger-LeCoultre, Breitling, TAG Heuer and Longines.

    Wagner Jewellery Design Collection​

    The in-house Wagner Juwellery Design Collection harmoniously rounds off the overall range and delights our long-standing regular customers and, of course, guests and friends of the house from all over the world with ever new creations.

    In order to be able to fulfill the wishes and requests of our customers even better, we are one of the few jewelry companies in Austria with an in-house jewelry studio and a watchmaker’s workshop.


    10 years of Rolex Boutique by Wagner

    On the occasion of the 10th anniversary of the first Rolex Boutique in Austria, the spacious premises shine in a new design. The interior design reflects the exclusivity of the Swiss watch manufacture in a noble, perfect finish and contemporary appearance.


    100 years Wagner

    In November 2017, Wagner celebrates its 100th anniversary with a big party at Palais Ferstel. Today, the family business is run by the 3rd generation. The 4th generation is already active in the company.


    First Rolex Boutique in Austria

    The opening of the first Rolex Boutique in Austria with its own entrance at the exclusive address Tuchlauben 2 in downtown Vienna attests to the excellent relationship between Rolex and Wagner.


    Opening of the second location of Wagner

    In the heart of Vienna, Juwelier Wagner opened its second location at Graben 21 in Vienna 1. Various luxury brands are presented here at the highest level of quality.


    Ring of Honor of the Burgtheater Vienna

    Artists who have made significant contributions to the Burgtheater are honored with honorary membership. The design of the honorary ring was developed by Wagner in-house.

    Learn more about the Burgtheater’s honorary ring in our blog.


    The Headquarter is undergoing a redesign.

    In 2005, Wagner redesigned the premises of its Headquarter on Kärntner Straße. Sophisticated design, high-quality interior furnishings, and the open presentation of jewelry and watches create an inviting atmosphere for strolling and lingering. The realization of this visionary project earned Wagner national and international recognition.


    Honorary Ring of the Vienna State Opera

    The Vienna State Opera honors artists who have made significant contributions to culture and the Vienna Opera with honorary membership. The honorary ring was designed in the Wagner Juwelen Atelier.

    Learn more about the Vienna State Opera’s honorary ring in our blog.


    The blue Wagner Sapphire

    Since 1991, the blue sapphire engraved with the Wagner-W has been the signature of authenticity for all jewels from the House of Wagner.

    Learn more about the blue Wagner sapphire in our blog.


    The third Generation

    With Hermann Gmeiner-Wagner, the grandson of the company’s founder and the current company leader and owner, the third generation actively joins the family business.


    The beginning of a successful collaboration

    The Swiss watch manufacturer Rolex selects Juwelier Wagner as its first retail partner in Austria, marking the beginning of a successful collaboration.


    A Forward-Looking Decision

    Together with her brother Paul Wagner, Elfriede Gmeiner-Wagner takes over the leadership of the Vienna family business. In the following years, House Wagner evolves into one of the leading downtown jewelers in Vienna.


    The Early Years of a Family Business

    Paul Wagner, a certified master watchmaker, founds the family business in Vienna. Juwelier Wagner specializes in the sale and repair of watches and, as one of the first companies, shifts its focus from pocket watches to wristwatches. Exquisite jewelry is crafted to order. Since its inception, the company’s philosophy has been centered on meeting the discerning customer’s demands at the highest quality standards.