Jewellery craftsmanship for over 100 years, passed down through generations.
Founded in Vienna in 1917, Wagner has been family-owned ever since and is now led jointly in the third and fourth generation by the Gmeiner-Wagner family.
Its own jewellery collections, personal consultation, craftsmanship and reliable service continue to define the house.
A particular connection to Viennese culture is shown by the honorary rings of the Vienna State Opera and the Burgtheater, designed and individually crafted in the Wagner goldsmith atelier.
Wagner creates jewelry to celebrate human connections. Wagner’s jewels honor meaningful bonds and the expression of deep love. Each piece from Wagner symbolizes connection and enhances relationships. The beauty of the jewelry reflects the beauty of human relationships.
Redesign of the Wagner Stammhaus
In 2025, Wagner celebrated the redesign of its Stammhaus at Kärntner Straße 32 in Vienna. Here, the family business combines its tradition dating back to 1917 with contemporary design, fine materials and a personal atmosphere.
Spacious rooms, private consultation salons and a stylish bar create an exclusive shopping experience. Alongside Wagner jewellery, visitors will find a dedicated Cartier salon and a carefully selected range of internationally renowned luxury watch brands.
With its redesigned Stammhaus, Wagner continues its tradition of fine jewellery craftsmanship, reliable service and personal advice, while creating a place for inspiration, encounters and timeless beauty.
Expansion of the Rolex Boutique by Wagner in Vienna
The partnership between Rolex and Wagner dates back to 1954. In 2011, Wagner opened Austria’s first Rolex Boutique at Tuchlauben 2. In June 2025, the boutique reopened following an extensive redesign and expansion to approximately 160 m².
The boutique invites visitors to explore the fascination of luxury watchmaking in a distinctive setting. Every detail embodies the Rolex aesthetic and reflects the brand’s values. Excellence, precision and a keen attention to detail are expressed through a harmonious combination of colours and materials: walnut panelling and bronzed brass for metal elements such as display-case frames. Carefully considered lighting showcases a curated selection of watches in elegant glass display cases.
Five private salons and a bar provide a personal and discreet setting for choosing a Rolex watch. The Rolex-authorised service centre is located in the Wagner Stammhaus at Kärntner Straße 32.
A tradition in a new light – where classic and modern elements unite.
After extensive renovations, the historic Wagner Boutique on Graben, located in the heart of Vienna, opens its doors with a new design. Now in its third and fourth generation, the Austrian family business, which has been thriving for over 100 years, sets new standards in the presentation of jewelry and watches.
At the heart of the newly redesigned Wagner Boutique on Graben shines a unique piece of art: the modernly interpreted chandelier, ‘Reflections of Light.’ This extraordinary piece embodies the untouched beauty of raw diamonds in crystalline octahedral shapes, as they naturally form deep within the earth over billions of years.
Opening of Austria’s first TUDOR Boutique
In September 2024, Wagner opened Austria’s first TUDOR Boutique at Graben 21, creating an exclusive meeting place for enthusiasts of mechanical timepieces. In the heart of Vienna’s city centre, the boutique presents a varied selection of iconic TUDOR models – from the legendary Black Bay to Pelagos and Royal, as well as the 1926 line.
Individual advice and personal attention are at the heart of the experience. Services include bracelet sizing and strap changes. TUDOR watches can also be brought directly to the boutique for servicing or repair.
10 years of Rolex Boutique by Wagner
On the occasion of the 10th anniversary of the first Rolex Boutique in Austria, the spacious premises shine in a new design. The interior design reflects the exclusivity of the Swiss watch manufacture in a noble, perfect finish and contemporary appearance.
100 years Wagner
In November 2017, Wagner celebrates its 100th anniversary with a big party at Palais Ferstel. Today, the family business is run by the 3rd generation. The 4th generation is already active in the company.
First Rolex Boutique in Austria
The opening of the first Rolex Boutique in Austria with its own entrance at the exclusive address Tuchlauben 2 in downtown Vienna attests to the excellent relationship between Rolex and Wagner.
Opening of the second location of Wagner
In the heart of Vienna, Juwelier Wagner opened its second location at Graben 21 in Vienna 1. Various luxury brands are presented here at the highest level of quality.
Ring of Honor of the Burgtheater Vienna
Artists who have made exceptional contributions to the Burgtheater are honored with an honorary membership. The design of the honorary ring was developed by the Wagner house.
More about the Burgtheater honorary ring in our blog.
The Headquarter is undergoing a redesign.
In 2005, Wagner redesigned the premises of its Headquarter on Kärntner Straße. Sophisticated design, high-quality interior furnishings, and the open presentation of jewelry and watches create an inviting atmosphere for strolling and lingering. The realization of this visionary project earned Wagner national and international recognition.
Honorary Ring of the Vienna State Opera
The Vienna State Opera honors artists with honorary membership who have made exceptional contributions to culture and the Vienna Opera. The honorary ring was designed in the Wagner Jewelry Atelier.
Learn moreabout the State Opera honorary ring in our blog.
The blue Wagner Sapphire
Since 1991, the blue sapphire engraved with the Wagner ‘W’ has marked all jewelry from Wagner as an original.
Learn more about the blue Wagner sapphire in our blog.
The third Generation
With Hermann Gmeiner-Wagner, the grandson of the company’s founder and the current company leader and owner, the third generation actively joins the family business.
The beginning of a successful collaboration
The Swiss watch manufacturer Rolex selects Juwelier Wagner as its first retail partner in Austria, marking the beginning of a successful collaboration.
A Forward-Looking Decision
Together with her brother Paul Wagner, Elfriede Gmeiner-Wagner takes over the leadership of the Vienna family business. In the following years, House Wagner evolves into one of the leading downtown jewelers in Vienna.
The Early Years of a Family Business
Paul Wagner, a certified master watchmaker, founds the family business in Vienna. Juwelier Wagner specializes in the sale and repair of watches and, as one of the first companies, shifts its focus from pocket watches to wristwatches.
Exquisite jewelry is crafted to order. Since its inception, the company’s philosophy has been centered on meeting the discerning customer’s demands at the highest quality standards.